Sunday, March 17, 2013

Social Media Marketing - Effective Use of Facebook

Effective Use of Facebook

I had given a set of criteria in my previous post for good use of social media, and that is what I will be using for effective use of Facebook, though with 3 new pages this time.

Dominos: A. They show off some custom pizzas people have made, as well as artistic shots of other ordered pizzas.  They keep their customers informed of current deals and frequently post new content.

Rock Band: B.  They keep their customers informed of new products, and post new content rather frequently, but they do not feature links of some of their other content on Facebook, such as an app that actually links to your Rock Band 3 and Rock Band Blitz games. As well, most of their content is simply about them, rather than what fans are doing and saying.

Subway: B. While they do not have the additional content that Rock Band did with their app, Subway is good on their Facebook page, though a bit one-sided.  Their content is fairly varied and artistic, but its all them, rather than a showcase of what fans are saying and their own content.

Comparing Facebook and Google+ from a Business/Marketing Perspective


Google+ and Facebook have grown very similar over the years, but there are still some very distinct differences between them.  

Google+ Pros:
  • Easily created user groups
  • Using these user groups, its very simple to target specific users with your posts, and thus only make certain posts to specific users...  For example, one post for your customer base, and another for your business partners.
  • Google+ Hangouts are a very effective video chat tool integrated with the service, though only 10 at a time may be on video.  Many more may be in the chat, though.
Google+ Cons:
  • Smaller user base than Facebook
  • Cannot show posts to friends of friends, only to those in your selected circles or to the public
  • Cannot choose which friends to show online to
Facebook Pros:
  • Large customer base, with many sites already including integration
  • Has a larger install base for games and 3rd party applications, users are much more likely to use these applications on Facebook
  • Can select which users you wish to appear online to
Facebook Cons:
  • Less specific privacy settings than Google+, and the ones they do include are less easily implemented
  • Chat is text-only, rather than a group application.
  • Not as easy to post specific updates to specific users
Overall, what this means is that Facebook is good as a general public front, showing off generic information. Google+ is much, much better at segregating your user base, and sharing specific updates. As well, they have much better tools for group-sharing, Google+ Hangouts allowing for easily integrated desktop sharing, video chat and document collaboration.


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